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1

To explore new avenues: experiential testimonio research

Simone Guercini, Professor, Albert, Marie-Noelle, Couture, Marie-Michele

Journal:

Management Decision

Year:

2014

Language:

english

File:

PDF, 376 KB

english, 2014

2

New qualitative research methodologies in management

Simone Guercini, Professor, Guercini, Simone

Journal:

Management Decision

Year:

2014

Language:

english

File:

PDF, 99 KB

english, 2014

3

Netnography approach as a tool for marketing research: the case of Dash-P&G/TTV

Simone Guercini, Professor, La Rocca, Antonella, Mandelli, Andreina, Snehota, Ivan

Journal:

Management Decision

Year:

2014

Language:

english

File:

PDF, 254 KB

english, 2014

4

Crowdsourcing content analysis for managerial research

Simone Guercini, Professor, Conley, Caryn, Tosti-Kharas, Jennifer

Journal:

Management Decision

Year:

2014

Language:

english

File:

PDF, 202 KB

english, 2014

5

Relationship beginning and serendipity: insights from an Italian case study

Roberta Bocconcelli, Professor Simo, Professor, Perna, Andrea, Runfola, Andrea, Guercini, Simone, Gregori, Gian Luca

Journal:

Year:

2015

Language:

english

File:

PDF, 238 KB

english, 2015

6

Hybrid analysis of textual data

Simone Guercini, Professor, Raich, Margit, Müller, Julia, Abfalter, Dagmar

Journal:

Management Decision

Year:

2014

Language:

english

File:

PDF, 385 KB

english, 2014

7

Gift-giving, sharing and commodity exchange at Bookcrossing.com: new insights from a qualitative analysis

Simone Guercini, Professor, Corciolani, Matteo, Dalli, Daniele

Journal:

Management Decision

Year:

2014

Language:

english

File:

PDF, 749 KB

english, 2014

8

Uncovering customer service experiences with Twitter: the case of airline industry

Simone Guercini, Professor, Misopoulos, Fotis, Mitic, Miljana, Kapoulas, Alexandros, Karapiperis, Christos

Journal:

Management Decision

Year:

2014

Language:

english

File:

PDF, 260 KB

english, 2014

9

Combining qualitative methods in practice

Simone Guercini, Professor, Carù, Antonella, Cova, Bernard, Pace, Stefano

Journal:

Management Decision

Year:

2014

Language:

english

File:

PDF, 144 KB

english, 2014

10

An interdisciplinary method for brand association research

Simone Guercini, Professor, Ranfagni, Silvia, Guercini, Simone, Crawford Camiciottoli, Belinda

Journal:

Management Decision

Year:

2014

Language:

english

File:

PDF, 274 KB

english, 2014

11

Buyer-seller interaction in facility services

Professor Francesco Polese, Associa, Associate, Guercini, Simone, Ranfagni, Silvia

Journal:

Journal of Service Theory and Practice

Year:

2015

Language:

english

File:

PDF, 214 KB

english, 2015

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